CRM, or Customer Relationship Management, is a powerful tool for managing interactions with customers and prospects. Its integration with internet marketing strategies enhances the ability to track, analyze, and engage with audiences more effectively. By consolidating customer data into a single platform, CRM helps businesses tailor their marketing efforts to meet specific needs and preferences. This leads to more personalized experiences, better customer retention, and ultimately, increased ROI. For internet marketing, CRM provides the insights and tools necessary to optimize campaigns and ensure that marketing messages are relevant and impactful.